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CONNECT.
SUPPORT.
INSPIRE.

BYU student-athletes are monetizing and profiting from their name, image and likeness (NIL). This is a chance for Cougar fans from around the world to support BYU athletes on and off the field.

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The Royal Blue was created with a goal of supporting student-athletes at BYU by facilitating legal and compliant NIL opportunities as well as helping those athletes prepare for the future

GET INVOLVED

The Royal Blue provides an opportunity for fans, alumni, and companies to directly impact and support BYU athletes with their donations. Donations to The Royal Blue will be placed in the general fund and be dispersed to student-athletes in all sports.

BYU Athletes
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Brock
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Avery
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Ashton
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FAQ

Official royal blue Partners

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frequently asked questions

Contact

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The Royal Collective will apply for tax-exempt status under Code Section 501(c)(3) and for classification as a public charity under Code Sections 509(a)(1) and 170(b)(1)(A)(vi). While The Royal Collective believes that it is operating consistently with Code Section 501(c)(3), there is no assurance of classification until receipt of a favorable determination letter from the IRS. Upon receipt of the determination letter, The Royal Collective’s tax-exemption will relate back to its date of incorporation on November 01, 2022

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